The term Art Deco was coined in Paris after the 1925 Exposition Internationale des ArtsDécoratifs et Industriels Modernes, which translates to International Exhibition of Modern Decorative and Industrial Arts.It describes an artistic and design movement that begun in the 1920’s and influenced many aspects of 20th century design such as industrial products, fashion and architecture – a well-known example of which is the Chrysler Building in New York City.
Since Art Deco was born in the City of Light,Rolls-Royce, which claims its cars influenced the movement, deemed it appropriate to unveil a new Art Deco-inspired series at the 2012 Paris Auto Show.
“In Paris we have elegantly captured the essence of one of the great periods in 20th century design”, said Rolls-Royce CEO Torsten Müller-Ötvös. “These Art Deco-inspired cars stand as a testament to the breadth of the Rolls-Royce bespoke offering, reinforcing the marque’s position as the world’s leading manufacturer of luxury goods.”
The bespoke Rolls-Royce Ghost features a two-tone paint with the roof and pillars finished in Jubillee Silver and the rest of the bodywork in Cobalto Blue, while the interior has specially crafted marquetry.
The Phantom Series II is offered in a choice of Infinity Black, Arabian Blue, Powder Blue or Arctic White exterior colors and features a bespoke twin coach line with an Art Deco motif, Art Deco embroidered headrests, piano black veneers and an illuminated Spirit of Ecstasy crowning the front grille.
The brand’s design director Giles Taylor commented: “Art Deco was defined by theatre, glamour and a sense of excitement. Working to create contemporary interpretations of these classic themes has been enormously rewarding for everyone in my bespoke design team.”
All Art Deco Rolls Royce cars will be fitted with fine cashmere and leather upholstery and specially sourced, rich-grained wood veneers and 'mother of pearl' or silver inlays.
By Andrew Tsaousis
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