Premium automakers like Ferrari that sell some of the most expensive automobiles money can buy in this world, have the opportunity to present their cars in ways other makers only dream of.
To mark the beginning of sales of the brand-new FF gran turismo in South Korea, the Italian brand held a unique launch event at the Tree Club & Spa, which a luxurious five-star resort located in downtown Seoul.
More than 100 journalists were greeted by a traditional Korean welcoming music and parade known as ‘Cheeta’, a display of traditional trumpets and Korean drums, before the new FF made its debut on stage driving between an army of men dressed in customary outfits.
The media event was followed in the evening by a second happening for more than 100 customers of the brand.
Among other Ferrari officials attending the presentation was Enrico Galliera, Senior Vice President in Commercial & Marketing of Ferrari, who commented: “I want to take this opportunity to thank everyone for your strong passion and support for Ferrari over the past years and we are confident that you will all appreciate the sensational new FF.”
Mr Young-Sik Kim, acting CEO of FMK Corporation, said “The high-performance FF is the most practical and luxurious model in the history of the Ferrari brand. It asserts what the ‘Extreme GT’ is all about.”
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